From Farm To Can: The Power of 100% Fruit, No concentrates, No Processing

At Sunrise America, we believe in providing products that celebrate the pure, natural goodness of fruit. Our commitment is clear: no concentrates, no processing, just 100% fruit. This approach ensures that every sip you take is packed with the nutrients, vitamins, and minerals that nature intended, offering you a healthier, more authentic beverage experience.

• The Health Benefits of 100% Fruit Juices

Choosing fruit beverages made from 100% fruit, with no added concentrates, ensures you’re getting all the natural benefits of the original fruit. Scientific research continually supports the idea that consuming 100% fruit juices—rather than processed or concentrated fruit products—provides better health outcomes.

1. Nutrient Retention
   When fruit juice is made from concentrate, much of the natural nutrients, like vitamin C, antioxidants, and fiber, are lost during the processing stages. A 2017 study published in the Journal of Nutritional Science found that fresh, 100% fruit juices retain up to 30% more antioxidants than their concentrated counterparts. The unprocessed fruit preserves the original polyphenols and flavonoids, compounds known for their anti-inflammatory and heart-healthy benefits.
2. Lower Sugar Content
   One of the main concerns with fruit juices from concentrate is their sugar content. The process of concentration can concentrate the natural sugars, sometimes leading to a beverage that’s much sweeter than it should be. Fruit juices made from fresh, unprocessed fruit naturally contain a lower sugar content. A study by the Harvard T.H. Chan School of Public Health has shown that 100% fruit juices made from non-concentrated sources do not cause the blood sugar spikes often associated with sugary, processed beverages.
3. Preserving Dietary Fiber
   Whole fruits, when juiced without processing, retain much of their fiber content. Fiber is vital for digestive health and helps to regulate blood sugar levels, making 100% fruit beverages an ideal choice for maintaining a balanced diet. Research published in Food Chemistry (2019) highlighted that fiber-rich juices could improve gut health by promoting a balanced microbiome, supporting better digestion and immunity.

• Market Demand: The Rise of Clean Labels

Consumer demand for clean and transparent labels has never been higher. According to a 2020 report by Mintel, nearly 60% of U.S. consumers are actively seeking products with clean labels—those that do not contain artificial ingredients or unnecessary additives. This growing preference aligns with the rise of health-conscious lifestyles, with people becoming increasingly aware of the benefits of consuming whole, natural foods.

The global market for 100% fruit juices is expected to reach USD 78.5 billion by 2027, growing at a compound annual growth rate (CAGR) of 4.7%. Consumers are looking for beverages that are pure, minimally processed, and aligned with their desire for clean, healthy options.

• Why Sunrise America?

At Sunrise America, we take pride in offering beverages that are as close to nature as possible. Our juices are made from freshly sourced fruits, directly from the farm to the can. No concentrates, no added sugars—just the full flavor and nutritional benefits of the fruits themselves. Our mission is simple: to provide you with beverages that support your health while delivering an authentic taste experience.

Join the movement towards better, healthier choices. Discover the power of 100% fruit today with Sunrise America. Let’s raise a can to real, unprocessed goodness from farm to can!